Richard Branson is the Mick Jagger of business. A cool and ageless character bucking the system and simply playing the game on his own terms. He has really turned business and making money into a cosmic game of monopoly. He is a business pirate. A master mind at public relations, getting media attention, building teams and connecting with people/customers. He is a good role model for people wanting to go into business. I am personally tired of the guy with the strip suit and the cigar pounding the desk screaming at his employee, reset
I read “Screw it, Lets do it” by Branson. It is a fun read. It is a book to keep around every time you are starting to take your life and yourself to seriously pull it out and read it. Business and life are great games. Lets play!
Stay young and free